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PepsiCo Design and Innovation 541 Points, with 128 Awarded Designs & 9 Runner-Up Works.

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Designs by PepsiCo Design and Innovation

Pepsi Big Football Event LTO
Pepsi Big Football Event LTO
Beverage Packaging

Wherever there is football, there is Pepsi. The brand wanted to celebrate the Big Football Event in 2022 i in Qatar, the first time ever hosted by an ...

Lays Dungeons and Dragons
Lays Dungeons and Dragons
Food Packaging

AY’s went to the movies with epic new packaging and an influencer kit tie-in for the 2023 blockbuster Dungeons and Dragons, Honor Among Thieves. Wit...

Pepsi New Year 2022 LTO
Pepsi New Year 2022 LTO
Beverage Packaging

These cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional feat...

MTN Dew Cake-Smash
MTN Dew Cake-Smash
Beverage Packaging

Mtn Dew found a creative way to recapture some of the fun of our collective cake worthy celebrations, birthdays, weddings, graduations, or even life i...

Lifewtr Series 7: Art through Technology
Lifewtr Series 7: Art through Technology
Packaging

With its seventh series, Lifewtr sparks inspiration through the exploration of creators working in art and technology. As technology broadens the boun...

Rockstar Spotlight Studios
Rockstar Spotlight Studios
Brand Experience

As a part of The Big Game weekend, Rockstar unveiled a new brand experience, the Rockstar Spotlight Studios, and the Unplugged Mood Booth, to wow loca...

Lay's More Belgian Really Impossible
Lay's More Belgian Really Impossible
Food Package Design

In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and ...

Pepsi Super Bowl LVII Alumitek
Pepsi Super Bowl LVII Alumitek
Beverage Packaging

Set against one of the most stunning natural landscapes, Phoenix, Arizona, is home to awe-inspiring sunsets, canyons, and vistas. The desert city’s ...

Mirinda Plus Restage
Mirinda Plus Restage
Beverage Packaging

Mirinda is a brand known for its refreshing fruity flavors and playful personality. In Egypt, most people don’t drink alcohol, and so the most popul...

Pepsi x Spotify
Pepsi x Spotify
Beverage Packaging

Pepsi has always been at the forefront of the music scene, supporting what’s new and what’s next, and Spotify has undoubtedly blazed its own uniqu...

7Up Destinations Venezuela
7Up Destinations Venezuela
Beverage Packaging

7Up Destinations Venezuela is delivering vacation vibes with their Destinations campaign for the LATAM market, available for purchase in Venezuela. In...

Pepsi Culture Can Series
Pepsi Culture Can Series
Beverage

Think globally. Act locally. That is the mantra for the Pepsi Culture Can Series. This limited-edition packaging initiative realized unique, hyperloca...

Gatorade GX Patch and APP
Gatorade GX Patch and APP
Mobile Application

For this elite hydration system, the reusable and customizable Gx bottle is key, working hand in hand with Gx pods. Available in nine different formul...

Aqua Minerale Redesign
Aqua Minerale Redesign
Beverage Packaging

Aqua Minerale is a popular water brand, available for purchase in Russia, that encourages consumers in their pursuits and supports them as they strive...

Neon Zebra Brand Launch
Neon Zebra Brand Launch
Beverage Packaging

Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. It's the playful way we explain to our consu...

Mirinda Global Refresh
Mirinda Global Refresh
Beverage Packaging

Known for its flavorful burst of refreshment, Mirinda is driven by a legacy of launching new and surprising fruity innovations. However in recent year...

Doritos Solid Black 2023
Doritos Solid Black 2023
Food Packaging

As part of Solid Black, the team ongoing Doritos initiative that supports Black innovators and changemakers, the design team has scaled annual limited...

Gatorade Fuel Rover
Gatorade Fuel Rover
Sports and Beverage

The Gatorade Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was ro...

Lay's x Stranger Things
Lay's x Stranger Things
Food Packaging

The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things "Upside Down&am...

Gatorade x Go Rigo
Gatorade x Go Rigo
Product Design

Recently, Gatorade collaborated with Go Rigo Go! to create an enticing new offer for its consumers: an exclusive clothing line and sports accessories ...

Off the Eaten Path
Off the Eaten Path
Packaging

Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosit...

Game Fuel PRO-AM Consumer Experience
Game Fuel PRO-AM Consumer Experience
Experiential

The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mo...

Lays Heartwork
Lays Heartwork
Campaign

In extraordinary and challenging times, going about one's daily job can be an incredible act of courage. This reality and the Covid-19 pandem...

Pepsi Mom Handworks
Pepsi Mom Handworks
Beverage

This limited edition Pepsi Mom Handworks series celebrates PepsiCo's collaboration with China Women's Development Foundations and Mo...

Tazo Refresh
Tazo Refresh
Beverage

Each of TAZOs blends are unique, refreshing, and artful, so the design team wanted to visually articulate the fresh flavor expression on shelf. Keepin...

Pepsi Black x Digital Shanghai FW 2023
Pepsi Black x Digital Shanghai FW 2023
Beverage Packaging

To celebrate the 2022 Autumn/Winter theme of Future Builders, whose creations were live-streamed to fashion fans and industry leaders across the globe...

Doritos W and Y
Doritos W and Y
Food Packaging

Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two decades together, reggaeton duo Wisin and Yandel an...

Lay's Smiles Campaign
Lay's Smiles Campaign
Food Packaging

After a challenging year, Lay's felt the world could use a dose of happiness. So Lay's launched its latest iteration of its Smile Ca...

Lay's Love
Lay's Love
Packaging

What better way to express love and celebrate moments than with flavorful accompaniments? In India, Lay's introduced two new exciting, limite...

Mtn Dew AMP Game Fuel Launch
Mtn Dew AMP Game Fuel Launch
Packaging

Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, ...

Lay's 2021 Mood Match
Lay's 2021 Mood Match
Food Packaging

When designing their year end limited edition packaging for an exclusive social media giveaway, Lay's decided to create four mood ring inspir...

Mirinda Vintage Special Edition
Mirinda Vintage Special Edition
Beverage Packaging

On the label, the instantly recognizable orange shaped logo is front and center, with the Mirinda name spelled out in bubble like vintage type unchara...

Lay's Flavor Swap Influencer Kit
Lay's Flavor Swap Influencer Kit
Food Packaging

For the swap, the Design Team combined the current Lay's bag design with the brand colors for each of the respective flavors: blue for Cool R...

Bubly Bounce
Bubly Bounce
Beverage Packaging

When bubly first hit the market in 2018, it took the sparkling water world by storm. Now across the board, the caffeine-energy category is growing rap...

Out Here Its Dew
Out Here Its Dew
Campaign

With the visual language of this campaign in tow it was time to hit the great outdoors, with a world class outdoor photographer. The goal with the pro...

Game Fuel Team Optic Champions Can
Game Fuel Team Optic Champions Can
Packaging

Mtn Dew AMP Game Fuel Optic Champions Ltd Ed Cans were developed as a show of love and dedication to the gaming community. MTN DEW adapted the flagshi...


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